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Working with Bloggers to Build Backlinks: What You Need to Know

by collagedormparty
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Backlinks are crucial for helping search engines like Google determine the authority and relevance of a website. More backlinks from high-quality websites indicate to Google that your content is useful and reliable. This results in better search engine rankings.

However, not all backlinks are equal. Links need to come from reputable sites with content relevant to yours. Guest posting on popular blogs in your industry is one of the best ways to earn valuable backlinks.

Finding Relevant Bloggers

The first step is identifying blogs that would be suitable targets for outreach. Look for sites that:

  • Have high domain authority and traffic
  • Publish content related to your niche 
  • Allow and encourage guest contributions

Use tools like BuzzSumo to find influencers and sites that are frequently cited or shared in your field. Pay attention to what topics perform well to get ideas for potential posts. 

Research each site thoroughly; not just its content, but also its backlink profile, social media presence and reputation. Make sure it’s a blog you actually want to associate with.

Crafting Pitch Emails

Once you’ve identified good targets, you need to pitch to the site editor or admins. Make your emails personal and specific to the blog. Communicate clearly:

  • Who you are
  • An on-brand topic idea you want to write about
  • Why you’d be a good fit as a contributor
  • Benefits to them for publishing your post

Offer something in return like commitments to promote their site. Be professional and flexible. Follow up any conversation progress.

Writing Compelling Posts

If a blogger says yes, that’s when the real work begins. Understand and closely follow their author guidelines and schedules. 

Craft posts that:

  • Offer truly useful advice or analysis for their audience
  • Align with the site’s editorial standards and voice
  • Includes relevant keywords
  • Links back to high quality reference sites

The goal is to provide value and establish your expertise. This leads to more invites back and links.

Promoting Your Posts

Just publishing on external blogs itself earns backlinks. But you can multiply the benefits by actively promoting every piece of content you create.

At the very least:

  • Share your guest posts on your own social media channels
  • Link to it naturally in other content you publish 
  • Ask colleagues and contacts to share if relevant

The more eyes you can drive to your articles, the more link value gets directed back to your own site. This all contributes to improved domain authority over time.

Work with an Expert

Consider hiring a blogger outreach agency that offers link building services in the UK. This will save you save time and effort securing backlinks. These agencies maintain relationships with influencers in nearly every industry. They can identify the most relevant targets for your niche and handle the entire guest posting process on your behalf.

Blogger outreach services create custom pitches, write posts optimised for your business, coordinate content promotion, and provide reports on the domains linking back. Leaving it to the experts maximises link building results so you can focus on other areas.

Securing high-quality backlinks takes effort but pays dividends. Guest posting builds both links and audience. So, be strategic in who and where you pitch to best serve your SEO and marketing objectives.

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