SaaS products are excellent opportunities for companies that have the ability to create great software. Even better — more companies than ever are using SaaS to get work done instead of buying desktop software.
But now that more than 17,000 SaaS companies are in the United States alone, it’s harder than ever to stand out.
With so much competition in the SaaS space, you must do anything possible to increase SaaS sales. Follow the guide below to find new customers for your SaaS business.
Qualify Your Prospects
One problem your sales team will have when selling a SaaS is unqualified leads. You’ll gather lead information from every source you can, only to discover that most of them won’t buy.
You need to focus your resources on your most likely customers — which means qualifying your leads. Identify the traits of your current customers and focus your attention on prospects that share those qualities.
Use Partner Companies
One way software companies generate leads is by using partners. They reach out to established marketing and software firms to get help selling software.
A software partner, such as an ERP company that will increase ERP sales leads, will work independently to market your products. They will get a cut of the sale, but you don’t have to invest as many resources in generating leads yourself.
Offer Free Trials
One of the most significant issues with selling software is getting people to try your product. Consumers have countless options, so they have to really trust a company before buying.
Related article: How to Choose the Right Workforce Software Monday
You can increase that trust by offering a free trial. Give prospects a chance to try before they buy and determine if your product is right for them.
Build an Email List
Even if you do a great job promoting your product, many prospects won’t be prepared to buy immediately. They will need some more time to consider their options and learn more about your company.
But that doesn’t mean you can’t keep in touch with those people. Put an email opt-in form on your website to collect email addresses. Once you collect emails, you can send informative content to build trust in your business.
Eventually, you can offer deals and other options for people willing to buy.
Word of mouth is one of the best ways to sell a product — which means you can talk about how current customers use your SaaS to succeed in selling your product. As part of your sales strategies, create case studies for existing customers.
This SaaS sales strategy allows you to demonstrate the real-world value your SaaS offers. Put them on your website to sell more SaaS subscriptions.
Growing SaaS Sales Takes Work
Competition is fierce in the SaaS software world. With how easy it is for companies to build and launch products, everyone is launching something new in every industry.
This means you must go above and beyond to improve your sales pitch and stand out. Use the guide above to increase SaaS sales for your business.
Did you find this post useful and want to learn more about growing your SaaS brand? Check out the blog for more growth tips.