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Knowing the key differences between content SEO vs technical SEO will help your company’s website rank higher. Search engine optimization covers many different tactics.
However, you need to make sure you’re looking at all areas of SEO to succeed with your marketing strategy. For instance, are you working on both types of SEO? Do you know how the two overlap?
To clear up the confusion, we’ll go over the differences between these two. We’ll also discuss how to make sure you’re focusing on both. Keep reading if you want to expand your knowledge about the importance of SEO.
Let’s get into it!
What is Content SEO?
Content SEO is the foundation of organic SEO as it focuses on creating quality content for users. It is the process that prepares the website to rank highly and drive more users to the content. In addition, it involves activities such as:
- doing keyword research
- updating the metadata
- enhancing titles and page headings
- optimizing images and other multimedia
Furthermore, it lets you target keywords and give search engine crawlers relevant information about your site. Ultimately, it works to build site links and author bios as well as develop content strategies for publishing dates and content types.
What is Technical SEO?
Technical SEO is an important part of overall website performance. It mainly focuses on the specific aspects of ensuring good website performance including:
- page speed
- voice search
- mobile responsiveness
- general platform performance
- sitemaps
It also involves optimizing the backend of websites such as URLs, HTML code, internal linking structure, and structured data. Additionally, it focuses on the underlying technology to ensure maximum visibility when it comes to search engines.
In short, it is all about making sure that your website is coded properly and that it has no technical issues that could prevent it from ranking high in SERPs.
The Challenges of Mastering Both Content SEO and Technical SEO
Mastering both types of SEO can be challenging. It involves an understanding of the ever-changing algorithms and guidelines of major search engines.
Moreover, it gives insight into how customer search motivations and behavior impact SERPS. When balanced and implemented correctly, both content and technical SEO can provide a strong foundation for a successful digital marketing strategy.
Evaluating Which SEO Strategy to Invest In
For most businesses, it is essential to decide which strategy to prioritize based on the company’s objectives. An effective SEO strategy should include content and technical SEO initiatives, like the one used by Surf Results Marketing.
Both are necessary to achieve strong search rankings and to determine which will provide the best return on investment. Ultimately, the best choice depends on the goals of the website.
A Guide to the Differences between Content SEO vs Technical SEO
Content and technical SEO are two key components to improving your website’s visibility. Both are important for maintaining good search engine rankings and ultimately drive more traffic and leads to your website.
Together, they can help websites achieve higher rankings. To fully understand the difference between content SEO vs technical SEO, consider consulting professional SEO services today!
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